Axelerate, 2013-2014

During 2013 and the first part of 2014, Wiminvest, now part of We are the Storydoers, ran a process to help the Axel Johnson Group to speed up diversity for the following companies: Axel Johnson International, Axfood, Martin & Servera, Mekonomen Group, Novax and Svensk Bevakningstjänst. The vision for the Axel Johnson Group was, and still is, to have management groups consisting of 40-60% women and 20% of persons with international background by year 2020. 


One of the highlights

Axelerate received the prize for the most innovative diversity project in Sweden in 2014.

See the movie about the process here

See the results from the project here